Brand Fonts

Typography is a foundational element of our brand identity. The fonts we use establish tone, clarity, and professionalism across all communications — from websites and social media to print materials and presentations. A consistent typographic system ensures our messaging is recognizable, readable, and visually aligned across every touchpoint.

Our brand font system includes three approved levels:

• Title Font
• Secondary Header Font
• Body Copy Font(s)

Each serves a distinct purpose and should be used intentionally to maintain hierarchy and balance.

 

Primary/Title Font

TRAJAN (Adobe Font)  | CINZEL (Canva alternative) – This is the main typeface used for the majority of branded communication. It defines our tone and carries the core of our messaging.

Use the primary font for:

• • Titles or Headlines

Recommended usage: ~10–20% of typography – The Title Font should make bold, confident statements — but it should not dominate entire layouts. It is meant for impact, not paragraphs.

 

Secondary Header Fonts

TIMES NEW ROMAN or LATO – The Secondary Header Fonts provide organization and flow throughout layouts. It supports the Title Font and helps guide readers through content sections.

Use the Secondary Header Font for:

• • Section headers
  • Subheadings
  • Callout titles
  • Navigation labels

Recommended usage: ~20–30% of typography – This font creates hierarchy and structure while maintaining brand consistency.

 

Body Copy Font

MYRIAD PRO (Alternative: ARIAL) – The Body Copy Font is used for longer text and detailed information. It should prioritize clarity, legibility, and accessibility.

Use the Body Copy Font for:

• • Paragraph text
  • Descriptions
  • Informational content
  • Captions
  • Text in letters or articles

Recommended usage: ~50–60% of typography – Because this font carries the majority of content, readability and accessibility are critical.