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Brand Colors

Color is a defining element of Cheyney University’s visual identity, uniting all communications under a cohesive and recognizable brand. Every design—whether print, digital, or social—should maintain strong contrast and legibility while adhering to ADA accessibility standards to ensure clarity and inclusivity.

Color in Cheyney’s Brand

Cheyney Brand Colors

Color is one of the most immediate and recognizable expressions of Cheyney University’s brand. Our color palette reflects our legacy, excellence, and resilience as the nation’s first Historically Black College and University (HBCU). Consistent use of these colors strengthens recognition, evokes pride, and ensures a unified visual identity across all platforms.

Primary Color (Cheyney Blue)

Cheyney blue
PANTONE 2767 C
RGB = 0/107/166
CMYK = 100/94/39/56
Hex/HTML = 0c123b
Cheyney Blue represents the University’s enduring strength, academic prestige, and unshakable foundation. As a deep and dignified hue, it symbolizes confidence, wisdom, and tradition—qualities that reflect the spirit and leadership of the first HBCU in the nation. Used 70% in overall composition

Secondary Color (Cheyney Medium Blue)

Secondary Blue
PANTONE 647 C
RGB = 32/90/145
CMYK = 100/67/19/3
Hex/HTML = 205a91
While our primary brand color anchors recognition and consistency, our secondary and accent colors exist to support it — adding depth, flexibility, and visual interest across designs without competing for attention. These colors should enhance the primary color, not overpower it. Secondary color should be used no more than 20% in overall composition

Accent Color (Cheyney Light Blue)

Accent blue
PANTONE 2707 C
RGB = 202/231/250
CMYK = 23/0/0/0
Hex/HTML = cae7fa
Accent colors are used sparingly to draw attention to key moments — think calls-to-action, highlights, icons, or important data points. These colors bring energy and personality but should always feel intentional. This accent color should be used no more than 10% of the overall composition.

Accent Color (Cheyney Gold)

Cheyney Gold
PANTONE 647 C
RGB = 255/207/1
CMYK = 0/19/100/0
Hex/HTML = ffcf01
Accent colors are used sparingly to draw attention to key moments — think calls-to-action, highlights, icons, or important data points. These colors bring energy and personality but should always feel intentional. This accent color should be used no more than 10% of the overall composition.