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What We Do

Marketing & Communications is a university-wide strategic partner responsible for shaping Cheyney’s public image and supporting campus departments, students, and leadership through professional communication and design. This department leads how Cheyney University shares its story with the world. From internal messaging and public relations to branding, web, and digital engagement, our work ensures that Cheyney’s voice is clear, consistent, accessible, and impactful across every platform.

In addition to providing more information on how we tell Cheyney’s story, this page your starting point for understanding what we do and how to work with us.

 

What We Handle & Oversee

Internal Communications External Relations & PR Brand Management
Cheyney Website Social Media Management Multimedia Production

Collaborating with Marketing to Tell Cheyney’s Story

Marketing & Communications works in partnership with students, faculty, staff, and campus organizations to ensure Cheyney’s story is told clearly, consistently, and with purpose. The links below connect you to essential tools, guidelines, and resources—from branding and accessibility to requesting services and planning promotions—so we can work together to amplify your message while protecting the University’s voice and identity.

Branding Matters

WHY BRANDING MATTERS

Learn how consistent branding strengthens Cheyney’s identity, builds trust, and ensures everything we share reflects the University with clarity and pride.
Request Services Request Services

Get guidance on timelines, messaging, and strategy to help your event, initiative, or announcement reach the right audience effectively. 
CU Marketing Materials Accessibility & Inclusive Communication

Cheyney’s commitment to ensuring all published content is accessible, inclusive, and usable for all audiences—across digital, print, and social platforms.
Get Brand Assets Get Brand Assets

Access approved logos, letterhead, slide deck templates, and brand resources to create materials that are accurate, professional, and ready for use

Download the CU Brand Guide Book
Social Media Cheyney & Social Media

Find official and authorized accounts, learn best practices, and understand how to represent Cheyney responsibly and on-brand across social platforms. 
Career exploration Resources

Quick answers, policies, and best practices to help you navigate marketing, communications, and social media with confidence.

A Deeper Look Into External Relations

External Relations focuses on how Cheyney connects beyond campus—through media, partners, alumni, civic organizations, and industry.

This team supports:

  • Press releases and media inquiries
  • Strategic partnerships
  • Reputation management
  • Story development and placement

CONTACT EXTERNAL RELATIONS

Ken Anderson, Executive Director of External Relations

Eric Westray, Director of Strategic Alliances & Community Outreach

Harold Johnson, External Events Manager

Building the Future in Real Time

Click here to read this article about newly appointed Executive Director of External Affairs, Kenneth Anderson

Ken Anderson, Executive Director of External Affairs

Contact Marketing &
Communications

publicrelations@cheyney.edu

EMAIL US

*All media inquiries should be directed to Shawn Gaunthey, Senior Director of Marketing and Communications at sgauthney@cheyney.edu.

MARKETING & COMMUNICATIONS STAFF

Shawn Gauthney, Senior Director of Marketing and Communications

Derek Jolly, Graphic Design Manager

Qiana Woodard, Webmaster and Social Media Manager