Students from the Cheyney University’s Hospitality Entrepreneurship Class (HRM 320) attended the Small Business Expo on March 29th at the Wanamaker Building in Philadelphia.
The Cheyney contingency comprised of freshman Zamira Robinson, sophomores Briana Archer and Shadir King, juniors Hugh Booth, N’Lijah Bryant, and Abson Francois, and senior Philip Daynuah with Professor Krystal Peters.
The Small Business Expo is Philadelphia’s BIGGEST business networking & educational event for Small Business Owners & Entrepreneurs, averaging 15,000 people hailing from all over the world. Students attended workshops led by industry experts such as: Building Foundations for Business Credit, How Small Businesses (Unintentionally) Poison Their Best Relationships, Building Foundations for Business Credit and From Dream to Profit: Creating the Custom Sales Strategy You Need.
Students and expo participants were also given free access to Small Business University. This is a series of 1 hour content rich webinars curated by the Small Business Expo and led by industry experts that give participants the opportunity to learn business-critical skills and strategies and feature a Q & A session at the end. These webinars cover a variety of topics such as:
- Sales & Marketing
- Finance Management
- SEO Strategies
- Social Media Marketing
- Business Planning & Growth
- Legal Tips & Pitfalls to Avoid
- Human Resources guidance
- Employee Incentives
- and many more!
Shadir King, said “When telling my friends about the trip I told them how good it felt be in a room full of business owners like me. We all have different goods and services to offer the world and it’s great to network and get our business out there. The connections I made will have next-level benefits. The most interesting part of my day was learning about credit building and grants that are out there to help small businesses like mine flourish.”
Much like the Small Business Expo, the Hospitality Entrepreneurship class encourages students to ignite their entrepreneurial spirit through real-world experiences. The course culminates with an Entrepreneurship Expo to be held during the last week of classes in Marcus Foster. Each student will present their business idea in a trade show fashion to their peers and the campus community. They will also receive feedback from the entrepreneurial experts who will be judging their presentations.
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