Before You Establish an Account, Ask Yourself:

1. What is the purpose of this account?
2. Will I be able to consistently post (at least once bi-weekly)
3. Do I have a copy of the current brand book and understand the brand requirements?
4. Do I have the most updated logos and access to Canva (or other platforms) to create content on a regular basis?
5. Am I open and willing to collaborate and partner with the Communications team to ensure my account is utilized to the best of its abilities?

If you said “No” or “I don’t know” to any of these questions, you should hold off on creating an account. Please consult with the Comm office before proceeding.

NOTE: if an account is established and you do not abide by the following expectations, requirements, best practices, or brand guidelines, your account(s) may be subject to deactivation. You will be given a warning, and then deactivation procedures may follow.

Social Media Expectations

All personnel must be aware of the implications of engaging in forms of social media and online conversations that reference the University and or related parties. This includes:

• Adhering strongly to our core values (Scholarship, Diversity, Integrity, Respect, Service) in the online social media community,
• Conducting yourself as University representatives (You are the face of the University)
• Submitting a “Social Media Account Request” form to be considered for creation of any new social accounts and notifying SM team of new management under associated University accounts.

Social Media Account Requirements

• Three-month content calendar prior to launching account & consultation with Office of Communications.
• Quarterly check-ins of account activity and effective engagement
• One team member from respective department to serve on social media committee
• Follow University branding and style guidelines.
• Post major university events, announcement, and holidays determined by Office of Communications

Use of social media sites

Responsibility with holding a social media account 

Account holders and departments cannot use these sites:

• For personal benefit or gain;
• For the benefit or gain of any other individuals or outside organizations; or
• In a way that compromises the security or integrity of state property, information or software.

Expectations when representing Cheyney University:

• Follow the University’s brand guidelines.
• Incorporate the University’s Web colors: Blue (#006ec7), White (#FFFFFF)
• Adhere to the Social Media Policy.
• Respect copyright, fair use and financial disclosure laws.
• Don’t pick fights.
• Verify information before you post it.
• Make sure all links work.
• Be sure to create dialog, not just push content. Give your audience something to respond to or act on.
• Be relevant and timely and add value!

Formal and mandatory courses of actions and rules to abide by as account holders, leaders, and public figures and or organizations of the University Policy will reflect: Information protection, risk management, and infrastructure security, and user behavior.

All departments and programs that need additional promotion/support from Cheyney’s main channels must fill out social media request form. You may also tag the official social media account in the post.

All requests require submission of:

3-5 business days in advance of preferred posting for review.

Main Contact: publicrelations@cheyney.edu

Requests should include:

• Name & Contact info
• Department
• Duration of event/campaign
• Requested platforms
• Art /Graphic
• appropriate format(JPEG, PNG)
• Scaled /Resized correctly
• Associated language
• Context of Event/ Goal

Other Helpful Tips

A Good Post is/has:

• Clear / exciting image
• Compelling Language (Short, Sweet, Simple)
• Goal-oriented
• A Call-to-Action
• Post Evaluation (Likes, Shares, Comments, Engagement)

Best Apps to Use

• Canva
• InShot
• iPhone Photo App
• Linktree
• Hootsuite
• Instagram, Facebook, Twitter Analytics

Best Practices –

Do’s

• Be Aware – Listen to the conversation with and between colleagues, partners and most importantly, influencers, to allow valuable insight and engagement ​​
• Be Authentic– Social networks are first and foremost human networks. Recognize the milestones and achievements of those in your community publicly. Honesty and transparency are key to the experience of social media.
• Be Consistent– Your social presence depends on the consistency of the information in your profile and the content you share. Pay attention to the University’s branding guidelines to ensure that your social presence meets messaging guidelines.

Don’ts

• Overshare – You should not leak confidential or unsubstantiated information to outside parties (i.e., press, partners, constituents, etc.) that can misrepresent yourself, the brand or reputation of the University, and its members.​
• Criticize – You should not criticize or defame staff, faculty, students, or partners of the University.​
• Falsify – It is important to remember that anything online is public. No matter how small, the impressions you leave should be honest and accurate as they affect the entire University community. Do not spread rumors or perpetuate messaging or ideas about the University (staff, faculty, students) that are false.

Social Media Account Registration (Department)>>
Social Media Account Registration (Student Orgs) >>