May 24, 2018

Cheyney University Appoints Executive Director of Enrollment Management and Director of Student Financial Services

Cheyney University of Pennsylvania is pleased to announce the recent appointments of Jeffrey Jones, as the Executive Director of Enrollment Management, effective June 4, and Suzanne Sparrow, as the Director of Student Financial Services, effective May 21. The recent appointments were announced this week by President Aaron Walton.

Jones arrives at Cheyney from Kutztown University, where he most recently served as the Special Assistant for Enrollment Management and Diversity Recruitment. Before his 2008 departure from the University, he spent 14 years at Kutztown in admissions, as an Associate Director of Admissions for eight years, and athletics as the Head Men’s Basketball Coach for six years. During his time at KU, Jones played was instrumental in reversing several years of declining enrollment and played a pivotal role in increasing diverse student enrollment as well as growing overall enrollment.


Prior to his 2017 return to Kutztown, Jones served as Director of Admissions at East Stroudsburg University. There he was responsible for overseeing the institution’s enrollment management plan and ensuring the University successfully met all enrollment targets. Through his leadership, ESU recruited the largest diverse enrollment in the school’s history — 34% at the time, and increased its overall enrollment to a record high of over 7,200 students in 2011.

Additionally, Jones has coached men’s basketball at Delaware State University, Fayetteville State University, and Wichita State University.

Jones is a graduate of Illinois State University where he earned a bachelor of arts in history/sociology. He earned a master of arts in curriculum and instruction from Delaware State University in 1992.


In her role, Sparrow will be responsible for leading Cheyney’s Student Financial Services (formerly Financial Aid) department in administering federal, state, and institutional financial aid funds and services, while providing strategic support for our enrollment and retention goals. The new department name reflects the new service-oriented culture the University is creating.

Sparrow brings over 25 years of extensive financial aid experience and a proven track record of success, both of which will be invaluable in meeting the department’s goals and objectives. She has a strong student-centric philosophy which is consistent with Cheyney’s new direction and focus.

Prior to joining Cheyney, Suzanne served as Director of Student Financial Assistance at Ursinus College in Collegeville, Pennsylvania—a position she held since 1994. In this role, she managed the delivery of $47 million in annual aid, and assisted with the strategic projection and policy implementation of the aid. Prior to this role, she served as Assistant Director of Student Financial Assistance at Ursinus from 1991 to 1994.

Sparrow has also served as Executive Counsel Secretary of the Pennsylvania Association of Student Financial Aid Administrators and as a member of the organization’s Conference Committee for multiple conferences. Her additional professional affiliations include, the National Association of Student Financial Aid Administrators, Eastern Association of Student Financial Aid Administrators, and the Enrollment Leadership Academy of College Board.

Sparrow is a graduate of East Stroudsburg University holding a bachelor of arts in health and physical education.